Over the past few weeks a number of my clients have been asking me about ways to discover what pay per click keywords their competitors are bidding on. There are sites out there which offer you the chance to do exactly that.

They say that discovering what keywords your competitors are using may be your best source of competitive advantage in online advertising, claiming advertisers with larger keyword lists win more traffic at a lower cost per visitor than their competition. While in some cases this may be true, the key to building a successful Ad words pay per click campaign goes beyond the keyword research. It is difficult to believe that this keyword data will be 100% accurate, without having access to a competitors Ad words you can only estimate which keywords and on which match types they are bidding on.

Ok, so you have your keywords. Now you need to build the pay per click campaign, within which the single most important factor to take into account is quality score. How the account is structured, the breakdown of the keywords, relevancy of ad text and quality of landing page all go towards determining your quality score. Remember, quality score is Google’s reward for relevancy, the greater the quality of your advertising the cheaper your CPC’s are going to be. It’s also important to remember that while having a good keyword list is important, every website is different and each company has different needs to the next. To me it would be of no benefit to copy a competitors keywords and do a quick job.

I suppose, as a pay per click account manager, working for a leading internet marketing agency my view is going to be a little biased. Building an Ad words campaign that is going to succeed for your company is not something to take short cuts on. The expertise behind Ad words is knowing how to market your keywords effectively and how to manipulate the data that comes back when the pay per click campaign is live. Imagine a beginner at golf, he buys all the fancy clothes to wear, top of the range clubs and balls but doesn’t have the skills or experience to back it up……….all the gear and no idea!

Click Consult are an expert Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information or call 0845 205 0292

Bookmark to: